Cost of Goods Sold (COGS)

KPI Name

Cost of Goods Sold (COGS)

Alternative Names

COGS, Cost of Sales

KPI Description

Represents the direct costs of producing goods sold by a company, including raw materials and labor.

Category

Financial

KPI Type

Quantitative, Lagging

Target Audience

Business Owners, CFOs, Accountants

Formula

COGS = Beginning Inventory + Purchases – Ending Inventory

Calculation Example

If a company starts with $50,000 in inventory, buys $20,000 in materials, and has $30,000 left, COGS = 50,000 + 20,000 – 30,000 = $40,000

Data Source

Accounting records, financial statements

Tracking Frequency

Monthly, Quarterly, Annually

Optimal Value

Should be as low as possible while maintaining product quality.

Minimum Acceptable Value

High COGS reduces profit margins and affects financial sustainability.

Benchmark

Manufacturing ~50-70% of revenue, Retail ~60-80%

Recommended Chart Type

Bar chart (to compare COGS trends), Line chart (for industry benchmarks)

How It Appears in Reports

Displayed in income statements to calculate gross profit.

Why Is This KPI Important?

Essential for determining gross profit margins and overall profitability.

Typical Problems and Limitations

Does not include indirect costs like marketing and distribution.

Actions for Poor Results

Negotiate better supplier contracts, optimize inventory management, reduce waste.

Related KPIs

Gross Profit Margin, Revenue, Operating Profit Margin

Real-Life Examples

A retail chain lowered COGS by 15% by switching to local suppliers, increasing profit margins.

Most Common Mistakes

Excluding hidden costs, failing to account for inventory changes.