Formula
Website Traffic = Total Number of Visits per Period
Calculation Example
If a website receives 100,000 visitors in a month, Website Traffic = 100,000
Data Source
Google Analytics, Website Tracking Tools
Tracking Frequency
Daily, Weekly, Monthly
Optimal Value
Higher is better, but must be paired with engagement metrics.
Minimum Acceptable Value
High traffic with low engagement can indicate poor targeting.
Benchmark
E-commerce ~100,000+/month, B2B ~10,000+/month
Recommended Chart Type
Line chart (to track trends), Bar chart (to compare sources)
How It Appears in Reports
Displayed in marketing reports to analyze website performance.
Why Is This KPI Important?
Indicates brand visibility and the effectiveness of marketing efforts.
Typical Problems and Limitations
High traffic does not always mean high conversions; irrelevant traffic can inflate numbers.
Actions for Poor Results
Optimize SEO, invest in paid advertising, improve content strategy.
Related KPIs
Bounce Rate, Conversion Rate, Cost per Lead (CPL)
Real-Life Examples
A blog increased traffic by 50% by optimizing old content for SEO.
Most Common Mistakes
Focusing only on traffic volume without analyzing quality.
