Formula
Conversion Rate = (Number of Conversions ÷ Total Visitors) × 100
Calculation Example
If a website gets 50 conversions from 5,000 visitors, Conversion Rate = (50 ÷ 5,000) × 100 = 1%
Data Source
Google Analytics, CRM Software
Tracking Frequency
Weekly, Monthly, Quarterly
Optimal Value
Higher is better; depends on industry benchmarks.
Minimum Acceptable Value
A low conversion rate may indicate weak call-to-action or poor user experience.
Benchmark
E-commerce ~1-3%, SaaS ~3-8%, Lead Generation ~2-10%
Recommended Chart Type
Line chart (to track trends), Bar chart (to compare campaigns)
How It Appears in Reports
Displayed in marketing and sales reports to assess effectiveness.
Why Is This KPI Important?
Indicates how well a website converts visitors into leads or customers.
Typical Problems and Limitations
Can be influenced by traffic quality, user experience, and pricing.
Actions for Poor Results
A/B test landing pages, optimize CTAs, improve website UX.
Related KPIs
Bounce Rate, Cost per Lead (CPL), Customer Acquisition Cost (CAC)
Real-Life Examples
A SaaS company increased conversion rate from 2% to 6% by improving onboarding.
Most Common Mistakes
Focusing only on conversion rate without analyzing customer lifetime value.
