Formula
Bounce Rate = (Single Page Visits ÷ Total Visits) × 100
Calculation Example
If a website has 20,000 single-page visits out of 100,000 total visits, Bounce Rate = (20,000 ÷ 100,000) × 100 = 20%
Data Source
Google Analytics, Website Tracking Tools
Tracking Frequency
Weekly, Monthly
Optimal Value
A lower bounce rate is generally better; under 40% is ideal for most industries.
Minimum Acceptable Value
A high bounce rate may indicate poor content, bad user experience, or irrelevant traffic.
Benchmark
Industry benchmarks: E-commerce ~20-45%, B2B ~25-55%, Blogs ~65-90%
Recommended Chart Type
Bar chart (to compare pages), Line chart (to track trends)
How It Appears in Reports
Displayed in marketing reports to analyze user engagement.
Why Is This KPI Important?
Indicates whether website visitors are engaging with content.
Typical Problems and Limitations
High bounce rates may not always be bad (e.g., single-page content like blogs).
Actions for Poor Results
Improve website design, optimize landing pages, enhance call-to-action strategies.
Related KPIs
Website Traffic, Conversion Rate, Time on Page
Real-Life Examples
An e-commerce store reduced bounce rate by 30% by improving site speed.
Most Common Mistakes
Focusing on reducing bounce rate without considering session duration.
