Formula
Paid Traffic = Total Visitors from Paid Ads
Calculation Example
If a Google Ads campaign generates 20,000 visitors, Paid Traffic = 20,000
Data Source
Google Ads, Facebook Ads Manager, LinkedIn Ads
Tracking Frequency
Weekly, Monthly, Quarterly
Optimal Value
Should be optimized for cost efficiency and conversion rates.
Minimum Acceptable Value
High paid traffic with low conversions suggests ineffective targeting.
Benchmark
Industry benchmarks: Varies by platform (Google Ads CTR ~2-6%, Facebook Ads CTR ~0.5-2%)
Recommended Chart Type
Line chart (to track ad performance), Bar chart (to compare campaigns)
How It Appears in Reports
Displayed in digital advertising reports to assess paid marketing success.
Why Is This KPI Important?
Indicates how well paid campaigns drive targeted visitors to a website.
Typical Problems and Limitations
Can be expensive if not optimized properly; ROI should be tracked.
Actions for Poor Results
Refine ad targeting, optimize bidding strategy, improve ad creatives.
Related KPIs
Cost per Click (CPC), Conversion Rate, Customer Acquisition Cost (CAC)
Real-Life Examples
An online store increased paid traffic ROI by 50% by shifting budget to high-performing keywords.
Most Common Mistakes
Focusing on maximizing traffic without tracking return on investment.
