Formula
Retargeting Conversion Rate = (Conversions from Retargeting Ads ÷ Total Retargeted Visitors) × 100
Calculation Example
If 2,000 users see a retargeting ad and 200 convert, Retargeting Conversion Rate = (200 ÷ 2,000) × 100 = 10%
Data Source
Google Ads, Facebook Ads, LinkedIn Ads
Tracking Frequency
Weekly, Monthly
Optimal Value
A higher rate indicates effective remarketing.
Minimum Acceptable Value
A very low rate suggests ineffective ad targeting or creative.
Benchmark
Industry benchmarks: E-commerce ~5-15%, SaaS ~8-20%, B2B ~3-10%
Recommended Chart Type
Bar chart (to compare ad platforms), Line chart (to track trends)
How It Appears in Reports
Displayed in digital advertising reports to evaluate retargeting efficiency.
Why Is This KPI Important?
Indicates how well retargeting campaigns recapture lost visitors.
Typical Problems and Limitations
Retargeting fatigue can reduce effectiveness over time.
Actions for Poor Results
Optimize ad creatives, adjust frequency capping, segment audiences.
Related KPIs
Conversion Rate, Cost per Lead (CPL), Customer Acquisition Cost (CAC)
Real-Life Examples
A fashion brand improved retargeting conversion rates from 6% to 12% by using dynamic product ads.
Most Common Mistakes
Focusing on retargeting without improving the landing page experience.
