Formula
SEO Ranking = Position of Website for Target Keyword
Calculation Example
If a website ranks #3 for “best running shoes,” SEO Ranking = 3
Data Source
Google Search Console, SEO Tools (SEMrush, Ahrefs)
Tracking Frequency
Weekly, Monthly
Optimal Value
Ranking in the top 3 positions drives the most traffic.
Minimum Acceptable Value
Rankings beyond page 2 receive minimal traffic.
Benchmark
Industry benchmark: Position #1 gets ~28% CTR, Position #2 ~15%, Position #3 ~11%
Recommended Chart Type
Line chart (to track keyword ranking changes), Bar chart (to compare competitors)
How It Appears in Reports
Displayed in SEO reports to assess search visibility.
Why Is This KPI Important?
Indicates how well a website ranks for important search queries.
Typical Problems and Limitations
Rankings fluctuate due to algorithm updates and competition.
Actions for Poor Results
Improve keyword targeting, optimize on-page SEO, build high-quality backlinks.
Related KPIs
Organic Traffic, Bounce Rate, Conversion Rate
Real-Life Examples
A blog increased SEO ranking from position #10 to #3 by improving internal linking and content depth.
Most Common Mistakes
Focusing on ranking for high-volume keywords without considering conversion potential.
