Marketing

Paid Traffic

Measures the number of visitors arriving through paid advertising campaigns.

Marketing

Organic Traffic

Measures the number of visitors who arrive at a website through unpaid search results.

Marketing

Email Click-Through Rate (CTR)

Measures the percentage of email recipients who click on a link inside the email.

Marketing

Email Open Rate

Measures the percentage of recipients who open an email from a campaign.

Marketing

Social Media Engagement

Measures the level of interaction (likes, shares, comments) on social media posts.

Marketing

Marketing ROI

Measures the revenue generated for every dollar spent on marketing activities.

Marketing

Cost per Lead (CPL)

Measures the cost of acquiring a new lead through marketing efforts.

Marketing

Conversion Rate

Measures the percentage of website visitors who complete a desired action (e.g., purchase, signup).

Marketing

Bounce Rate

Measures the percentage of visitors who leave a website after viewing only one page.

Marketing

Website Traffic

Measures the number of visitors to a website over a specific period.

Sales

Churn Rate

Measures the percentage of customers who stop using a product or service over a given period.

Sales

Sales Pipeline Velocity

Measures how quickly deals move through the sales pipeline.