Measures the number of visitors arriving through paid advertising campaigns.

Measures the number of visitors who arrive at a website through unpaid search results.

Measures the percentage of email recipients who click on a link inside the email.

Measures the percentage of recipients who open an email from a campaign.

Measures the level of interaction (likes, shares, comments) on social media posts.

Measures the revenue generated for every dollar spent on marketing activities.

Measures the cost of acquiring a new lead through marketing efforts.

Measures the percentage of website visitors who complete a desired action (e.g., purchase, signup).

Measures the percentage of visitors who leave a website after viewing only one page.

Measures the number of visitors to a website over a specific period.

Measures the percentage of customers who stop using a product or service over a given period.

Measures how quickly deals move through the sales pipeline.