Paid Traffic

Marketing

Measures the number of visitors arriving through paid advertising campaigns.

Organic Traffic

Marketing

Measures the number of visitors who arrive at a website through unpaid search results.

Email Click-Through Rate (CTR)

Marketing

Measures the percentage of email recipients who click on a link inside the email.

Email Open Rate

Marketing

Measures the percentage of recipients who open an email from a campaign.

Social Media Engagement

Marketing

Measures the level of interaction (likes, shares, comments) on social media posts.

Marketing ROI

Marketing

Measures the revenue generated for every dollar spent on marketing activities.

Cost per Lead (CPL)

Marketing

Measures the cost of acquiring a new lead through marketing efforts.

Conversion Rate

Marketing

Measures the percentage of website visitors who complete a desired action (e.g., purchase, signup).

Bounce Rate

Marketing

Measures the percentage of visitors who leave a website after viewing only one page.

Website Traffic

Marketing

Measures the number of visitors to a website over a specific period.

Churn Rate

Sales

Measures the percentage of customers who stop using a product or service over a given period.

Sales Pipeline Velocity

Sales

Measures how quickly deals move through the sales pipeline.